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We're Building This

I’m building a portfolio of lean, high-impact SaaS products in public—and We’re Building This is where I share every step, lesson, and pivot along the way.

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Featured Posts

We're Building This!
Apr 18, 2025

We're Building This!

Why Though?

joseph helmy
joseph helmy
Don’t Let the Big Guys Scare You
Apr 21, 2025

Don’t Let the Big Guys Scare You

What Competitive Research Doesn’t Tell You

joseph helmy
joseph helmy
Working RemoteWorking Remote
Freedom Isn’t “Time Off” — It’s Choosing Where You Work On Your Dream
Jun 17, 2025

Freedom Isn’t “Time Off” — It’s Choosing Where You Work On Your Dream

Writing from a swim-up bar in the Bahamas

joseph helmy
joseph helmy

Archive

 How I Got Kicked Out of My Competitor's Funnel (and Sent Them a Gift)
Aug 18, 2025

How I Got Kicked Out of My Competitor's Funnel (and Sent Them a Gift)

joseph helmy
joseph helmy
The Right Way to Raise: Breaking Down Fundraising Without Breaking Your Startup
Aug 15, 2025

The Right Way to Raise: Breaking Down Fundraising Without Breaking Your Startup

Raising money isn’t the win. Raising with discipline is.

joseph helmy
joseph helmy
Killing Your Darlings: Why Founders Should Ruthlessly Cut Their Projects
Aug 08, 2025

Killing Your Darlings: Why Founders Should Ruthlessly Cut Their Projects

A hard lesson in focus, traction, and trusting what the market is telling you.

joseph helmy
joseph helmy
Working RemoteWorking Remote
Freedom Isn’t “Time Off” — It’s Choosing Where You Work On Your Dream
Jun 17, 2025

Freedom Isn’t “Time Off” — It’s Choosing Where You Work On Your Dream

Writing from a swim-up bar in the Bahamas

joseph helmy
joseph helmy
Don’t Build Blind
Apr 22, 2025

Don’t Build Blind

What I’ve Learned From Customer Interviews

joseph helmy
joseph helmy
Don’t Let the Big Guys Scare You
Apr 21, 2025

Don’t Let the Big Guys Scare You

What Competitive Research Doesn’t Tell You

joseph helmy
joseph helmy
We're Building This!
Apr 18, 2025

We're Building This!

Why Though?

joseph helmy
joseph helmy
I’m building a portfolio of lean, high-impact SaaS products in public—and We’re Building This is where I share every step, lesson, and pivot along the way.

We're Building This

I’m building a portfolio of lean, high-impact SaaS products in public—and We’re Building This is where I share every step, lesson, and pivot along the way.

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